The phrase describes the apply of trying to find institutions in a single’s proximity that supply curated samplers of alcoholic drinks. These samplers, usually composed of smaller parts of assorted drinks inside a particular class (e.g., beers, wines, whiskeys), are offered as a single providing, permitting patrons to expertise a variety of flavors and kinds with out committing to full servings of every.
The growing reputation of this search time period signifies a shopper want for exploration and discovery throughout the alcoholic beverage market. Advantages embody the chance to broaden palates, evaluate totally different merchandise, and make knowledgeable selections concerning future purchases. The idea displays a broader pattern in direction of experiential consumption, the place customers prioritize distinctive and memorable encounters over merely buying items.
