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Malhotra Marketing Research: The Definitive 2026 Guide to Applied Methodologies and AI Integration
"While "Malhotra Marketing Research" primarily refers to the foundational frameworks established by Dr. Naresh K. Malhotra in his seminal work, "Marketing Research: An Applied Orientation," it also encompasses the specialized consulting practices and academic standards that define modern consumer insight strategies in 2026. The landscape of marketing research has undergone a seismic shift as we move through 2026. The classic methodologies pioneered by Dr. Naresh Malhotra—recognized globally as the gold standard for structured, systematic inquiry—have been seamlessly integrated with hyper-advanced predictive analytics and generative intelligenc..."
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