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Modelland by Tyra Banks: The Rise, Reality, and Closure of the Immersive Fantasy Experience
"Modelland by Tyra Banks was a large-scale, interactive entertainment attraction designed to merge fantasy, storytelling, and modeling culture into a physical, ticketed consumer experience. Located at the Santa Monica Place shopping mall in California, the venture was conceived as an extension of Tyra Banks's young adult fantasy novel of the same name and her legacy with America's Next Top Model. The attraction invited visitors to step into a multi-sensory narrative where they underwent styling, professional photography, and theatrical training sessions. Although heavily publicized and years in the making, the permanent location faced pandemic..."
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