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Understanding Cross-Cultural Management by Browaeys: Core Concepts, Frameworks, and Applications
"Understanding Cross-Cultural Management, authored by Marie-Joëlle Browaeys and Roger Price and published by Pearson, is a definitive academic and practical textbook examining how cultural differences impact global business operations. The text synthesizes fundamental cultural frameworks—such as those established by Hofstede, Trompenaars, Hall, and the GLOBE study—with real-world organizational strategy, cross-border negotiation, international human resource management, and multicultural teamwork. The Core Theoretical Foundations of Browaeys and Price Marie-Joëlle Browaeys and Roger Price approach cross-cultural management not merely as a set..."
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