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Mr. Tire Accelerates Tech Overhaul Amid EV Demand Surge and Service Shakedown
"In a major pivot reshaping the Eastern U.S. automotive aftermarket, Mr. Tire Auto Service Centers has launched a fleet-wide service overhaul this September 2026, deploying automated laser tread-scanning technology and specialized electric vehicle (EV) maintenance bays. Parent company Monro, Inc. is aggressively upgrading more than 300 regional stores to capture market share from increasingly expensive original equipment manufacturer (OEM) dealership service departments. The strategic transition addresses a sharp spike in regional tire replacement rates, heavily driven by heavier battery-electric vehicles and aging consumer car fleets across t..."
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