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The Political Economy of Disney: Cultural Capital, Media Power, and Corporate Hegemony
"The political economy of Disney examines how the Walt Disney Company accumulates and leverages cultural capital to maintain economic power, shape global ideology, and dominate contemporary media markets through vertical integration, intellectual property syndication, and systemic cultural reproduction. Introduction: Unpacking the Intersection of Political Economy and Cultural Capital The Walt Disney Company functions as a preeminent case study at the intersection of media economics and cultural theory. To understand Disney's enduring dominance, scholars look beyond traditional market share statistics and box office revenue, examining instead..."
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