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Principles of Marketing 15th Edition by Philip Kotler: A Comprehensive Guide
"The 15th edition of Principles of Marketing by Philip Kotler and Gary Armstrong remains one of the most significant academic resources for understanding the fundamental pillars of modern marketing. Published by Pearson, this edition serves as a definitive roadmap for creating and capturing customer value, balancing traditional frameworks with the then-emerging digital landscape that has since become the industry standard in 2026. As of 2026, while subsequent editions have been released, the 15th edition is frequently utilized by students, educators, and professionals for its clear articulation of the Customer Value Framework. It provides an e..."
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