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The History of Applebee’s: From a Single Decatur Bistro to an American Casual Dining Empire
"Founded in 1980 as a neighborhood drug-store-themed eatery in Georgia, Applebee’s Neighborhood Grill + Bar evolved into one of the largest casual dining concepts in restaurant history. The chain pioneered the suburban neighborhood grill framework, navigated multi-billion-dollar corporate acquisitions, survived shifting consumer demographics, and redefined its operational strategy through 100-percent franchised models and dual-branded restaurant concepts operating through 2026. The Genesis: Bill and T.J. Palmer’s 1980 Decatur Blueprint The Applebee's concept was created by Bill and T.J. Palmer in November 1980 in Decatur, Georgia. Originally n..."
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