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Mastering Principles of Marketing: Kotler 10th Edition Frameworks in the 2026 AI-Driven Landscape
"This analysis focuses on the academic and practical applications of Philip Kotler’s 10th Edition of "Principles of Marketing" within the context of the 2026 business environment, distinguishing its foundational theories from modern execution strategies. Philip Kotler’s 10th Edition of Principles of Marketing remains a cornerstone of academic business study. While the medium of marketing has undergone a radical transformation through the 2020s—culminating in the hyper-automated, AI-integrated landscape of 2026—the fundamental logic of value exchange, customer satisfaction, and strategic positioning remains anchored in the frameworks Kotler pop..."
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