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MKTG Second Canadian Edition: A Comprehensive Guide to Marketing Fundamentals
"The MKTG Second Canadian Edition is a specialized introductory marketing textbook designed specifically for the Canadian post-secondary environment. Published as part of the 4LTR Press series by Nelson Education (Cengage), it utilizes a magazine-style layout to deliver core marketing principles, localized case studies, and Canadian legal frameworks in a concise, visually engaging format for students and instructors. Understanding the MKTG Second Canadian Edition Framework The MKTG series revolutionized the textbook industry by adopting the "4LTR Press" model. This approach was developed through extensive student and faculty feedback, aiming t..."
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