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Principles of Marketing: An Analysis of Philip Kotler’s Asian Perspective
"Principles of Marketing: An Asian Perspective serves as a specialized adaptation of the foundational marketing textbook by Philip Kotler and Gary Armstrong, specifically tailored for business students and practitioners operating within the complex, high-growth markets of Asia. By integrating localized case studies and regional consumer behavior insights, the text provides a framework for applying universal marketing theories to the unique socio-economic and cultural environments found across Asian nations. The Evolution and Intent of the Asian Perspective Marketing as a discipline originated largely in Western academic institutions, rooted in..."
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