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Understanding Prada Plan 2: Architecture, Urbanism, and the Evolution of Retail Design
"Prada Plan 2 represents the second strategic phase of the global architectural and retail transformation initiated by Miuccia Prada and the Office for Metropolitan Architecture (OMA), led by Rem Koolhaas. Following the initial research phase, Plan 2 focused on the realization of "Epicenter" stores in Tokyo and Los Angeles, integrating hyper-advanced technology with radical urban forms to redefine the relationship between luxury consumption and public space. The Genesis of the Prada-OMA Collaboration To understand Prada Plan 2, one must first look at the experimental foundation laid in the late 1990s. At a time when luxury brands were standard..."
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