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The LEGO Group Outsourcing Journey: Strategy, Evolution, and 2026 Enterprise Operations
"The LEGO Group outsourcing journey stands as one of the most remarkable transformations in modern corporate history. From a near-bankruptcy crisis in the early 2000s to reclaiming its throne as the world's most profitable toy manufacturer, LEGO's relationship with external partners, third-party manufacturing, and digital infrastructure offers an invaluable masterclass for enterprise strategists in 2026. This comprehensive analysis unpacks how the Billund-based toy giant navigated the fine line between core competency retention and strategic external delegation. The Brink of Collapse: Over-Diversification and Unchecked Expansion At the turn of..."
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