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Mastering Expectations Investing: The Alfred Rappaport Framework for 2026 Alpha Generation

"The methodology known as Expectations Investing, pioneered by Alfred Rappaport and Michael Mauboussin, remains the most robust framework for fundamental analysis in the 2026 equity market. Unlike traditional valuation models that attempt to predict the future through fragile point-estimate forecasts, Expectations Investing reverses the process. It starts with the current stock price—the only certain piece of data—and identifies what performance the market "expects" from a company to justify that valuation. In a 2026 landscape defined by rapid AI-driven disruption and shifting cost-of-capital regimes, this reverse-engineered approach allows in..."

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