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Mastering Fashion Marketing Palgrave Master Series: The Definitive Academic and Professional Resource
"Mastering Fashion Marketing, part of the prestigious Palgrave Master Series by Tim Jackson and David Shaw, serves as a comprehensive foundational text that bridges the gap between complex marketing theory and the fast-paced reality of the global fashion industry. It provides students and professionals with a structured framework for understanding consumer behavior, brand management, and strategic distribution. The fashion industry in 2026 continues to evolve at a breakneck pace, driven by rapid technological integration and shifting consumer values. However, the core principles of marketing—segmentation, targeting, positioning, and the market..."
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