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Risk Communication: A Mental Models Approach
"Effective risk communication requires closing the gap between how technical experts understand a hazard and how the general public perceives it. The mental models approach provides a structured framework for diagnosing public misconceptions, designing targeted educational materials, and evaluating whether messages successfully convey complex technical information to diverse audiences. Navigating public health crises, environmental hazards, or industrial safety concerns requires more than just broadcasting facts and figures. For decades, traditional risk communication often relied on a "deficit model," assuming that if the public simply had ac..."
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