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Mindf*ck: Cambridge Analytica and the Plot to Break America – A Comprehensive Analysis
"Christopher Wylie’s Mindf*ck: Cambridge Analytica and the Plot to Break America is the definitive insider account of how personal data was harvested from millions of Facebook users to build "psychological warfare" tools. By combining data science with behavioral psychology, Cambridge Analytica created a system capable of manipulating voter behavior, ultimately influencing the 2016 US Presidential Election and the UK’s Brexit referendum. The Origins of Cambridge Analytica and Christopher Wylie’s Role To understand the "plot" described in the book, one must first understand the transition of Christopher Wylie from a fashion-obsessed data scient..."
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